Market Promotion and Local Brand Building Services

Target Audience: Brands and service providers aiming to enter the Singapore market.

Service Contents:

• Singapore local market research and analysis

• Brand design and localization strategies

• Content marketing and social media operations

• Media and public transportation advertising placements

• Exhibition planning and online promotion event design

Business Matching and Networking Events

• Assist Hong Kong enterprises in participating in international trade exhibitions, business conferences, and roundtable forums in Singapore and ASEAN regions—these serve as effective platforms for building networks and finding partners.

• Collaborate with organizations such as the Singapore Business Federation, Hong Kong Trade Development Council, and Hong Kong General Chamber of Commerce to join regular promotional events and member exchange programs, fostering information sharing and collaboration opportunities.

Franchising and Advisory Resources

Help Hong Kong brands leverage Singapore's mature franchising system to identify local partners and advisors, expanding into the ASEAN market.

Building Partnerships in Singapore

These resources effectively support Hong Kong individuals in establishing diverse partnerships in Singapore, including business collaborations, supply chain partnerships, or innovation R&D alliances, with substantial backing and on-ground coordination.

Policy and Funding Measures

These initiatives effectively reduce costs and risks for Hong Kong enterprises entering Singapore while enhancing cooperation in trade, technology, talent, and more areas.

Hong Kong Trade Development Council (HKTDC) Support

HKTDC regularly organizes enterprise participation in international exhibitions and trade-matching conferences in Singapore and Southeast Asia, assisting businesses in building networks and expanding markets.
It also provides market intelligence, legal, and operational guidelines to lower entry barriers into Singapore.

BUD Special Fund (Supporting brand development, business upgrading and transformation, and domestic sales expansion)

Hong Kong enterprises can leverage the BUD Fund to subsidize project expenses for entering Singapore and other FTA markets, including market promotion, product development, brand building, and business expansion. Each approved project qualifies for up to HKD 800,000 in funding, with a total cap of HKD 7 million.

Innovation and Technology Policy Alignment

The Hong Kong government promotes innovation and technology development, encouraging enterprises to use Hong Kong as a regional headquarters combined with Singapore's ASEAN network for collaborative development in the Greater Bay Area and Southeast Asia.

Programs such as the "Top Talent Pass Scheme" attract talent from Singapore and ASEAN to Hong Kong, promoting two-way mobility of talent and enterprises.

As an international financial center, Hong Kong offers diverse financing channels and professional legal support, helping enterprises resolve funding and regulatory challenges during business expansion in Singapore.

Talent and Enterprise Attraction Measures

Financing and Legal Support

Contact us today to learn more or book a free consultation.

Phone: +852 6597 0790

WhatsApp: +852 6597 0790